FOR IMMEDIATE RELEASE
DETROIT – The American Civil Liberties Union of Michigan (ACLU) is partnering with Black women who are social media influencers with Detroit roots to educate voters about abortion rights ahead of the November 8 election. Black women are some of the most active voters in the country, who also have been historically critical voters in protecting democracy and fundamental rights in Michigan. The exciting new ad campaign targets young voters, reminding them that they have the power to keep abortion legal in Michigan and ensure that a 90-year-old law, which is still on the books and criminalizes abortion, will not go into effect.
Watch our ad series, running on YouTube, Instagram, and Snapchat, at: https://www.aclumich.org/en/press-releases/aclu-partners-black-women-influencers-detroit-roots-educate-voters-reproductive
Digital Ad Partner Randi Rossario Maples, who founded Randi Rossario LLC, has this statement:
"Using my voice to ensure women have control over their bodies is something I’ll always do! That’s why I’m so excited to partner with ACLU of Michigan to educate people, especially women about what’s really at stake this November. We should have the final say about our bodies. Let’s get out there and vote! Let them hear us roar!"
Loren Khogali, ACLU of Michigan executive director, has this statement:
“We are thrilled to be partnering with these women who are using their voices and expansive networks to ensure that the right to have an abortion, and all healthcare decisions related to pregnancy, are protected. Let’s make Michigan a model of what is possible for the nation — a state that will restore the reproductive healthcare rights we all had under Roe for generations to come.”
The ACLU of Michigan raised $300,000 in c3 funding to implement this ad campaign together with AL Media, using donations from supporters who support reproductive healthcare and freedom.